Why Apple’s ‘Crush’ advert is so misguided

Welcome to Week in Evaluate: TechCrunch’s e-newsletter recapping the week’s greatest information.

This week Apple unveiled new iPad fashions at its Let Free occasion, together with a brand new 13-inch show for the iPad Air, in addition to Tandem OLED and a brand new M4 chip for the iPad Professional. However its advert for the brand new iPad Professional made the most important waves from the occasion, for all the wrong reasons. For Apple completionists, we compiled all of the new announcements in case you missed it. 

On the planet of EVs, the embattled Fisker Ocean is going through but another federal safety probe. The Nationwide Freeway Visitors Security Administration (NHTSA) has opened a fourth investigation into the SUV surrounding claims of “inadvertent Computerized Emergency Braking.”

AI deepfakes took heart stage at this yr’s Met Gala. AI-generated images of Katy Perry and Rihanna, neither of whom attended the occasion, went viral on X. A superb reminder that we will’t imagine every thing we see on-line.

It’s been a giant week. Let’s get into it.

Information

New updates from OpenAI: On Monday at 10 a.m. PT, OpenAI will demo new options for each ChatGPT and GPT-4. CEO Sam Altman denied experiences that the corporate was making ready to announce a rival search engine product forward of Google’s I/O convention. Read more

Say howdy to the portal: A brand new, always-on video portal lets individuals in New York Metropolis and Dublin work together in actual time. Portals.org, the group behind the undertaking, needs it to encourage individuals to work together with each other “above borders and prejudices.” Read More

OpenAI explores permitting AI porn: The corporate launched a brand new NSFW coverage supposed to begin a dialog about the way it would possibly enable express photographs and textual content in its AI merchandise. However can we belief OpenAI — or any generative AI vendor — to do it proper? Read More

Cops can’t use Microsoft’s AI software: Microsoft has reaffirmed its ban on U.S. police departments from utilizing generative AI for facial recognition via its enterprise-focused software: Azure OpenAI Service. Read More

Dorsey says bye to Bluesky: Ex-Twitter CEO Jack Dorsey revealed on X that he’s now not on Bluesky’s board. In a press release, the corporate thanked Dorsey for his assist funding Bluesky and mentioned they’re actively trying to change his seat. Read More

Is Gen Z ditching Tinder for Hinge?: Match Group launched its first-quarter earnings report, which reveals a gradual decline of Tinder’s paying consumer base. However Hinge is on observe to grow to be a “$1 billion income enterprise,” partly as a result of its à la carte choices for price-conscious Gen Zers. Read More

Spotify paywalls lyrics: The music streamer quietly confirmed that it has began shifting its lyrics function behind a paywall in an try and entice extra customers emigrate to its Premium subscription service, invoking the ire of customers. Read More

Evaluation

Apple’s “Crush” advert is disgusting: Devin Coldewey says Apple’s newest advert that crushes analog artistic instruments into an iPad Professional missed the mark. Apple has since apologized and canceled plans to televise it. Read More

How Newchip’s chapter threatened hundreds of startups: Mary Ann Azevedo and Christine Corridor report on startup accelerator Newchip’s fall from grace and the ripple results on its founders — together with those that misplaced their corporations within the fallout. Read More

Is rabbit’s R1 actually that unhealthy?: A lot has been mentioned about rabbit’s formidable R1 AI assistant and it not residing as much as its guarantees. Devin argues that though it probably shipped too early, an experimental machine like it is a enjoyable have a look at a potential future. Read More